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SEO or SEM?

The SEO term is the acronym for Search Engine Optimization. SEO is pointing to all the activities aimed at improving the visibility of your search engine website. These operations are part of the so-called organic coverage, ie non-sponsored and therefore free. The SEM term is the acronym for Search Engine Marketing, and includes all activities […]

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ATTENTION TO SITE WITHOUT SSL CERTIFICATE

Google prefers sites that have the SSL certificate. When a screen like this is displayed, it means that the site in question has no SSL certificate or has not renewed it; so Google tells the user that the site is unsafe. This is a big problem for businesses, as they risk losing potential customers, just […]

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