Frida Cosmetics is born from a great passion for the world of beauty.
Taking care of yourself helps you to become more self-aware. Today, beauty is also a system of values in which to identify. It aims to expand, without ever restricting the desire to express oneself. An explicit invitation to disassemble and revise, reinterpreting the codes with great freedom in the use of colors, materials, textures. The continuous curiosity towards the sector, increased by various make-up courses, new trends and innovations, brings me to a single conclusion: beauty must be for everyone, without distinction, starting from the awareness of everyone’s diversity and, hence, distinct needs.